Summarizing 9 Most Searched ‘Rising’ Restaurants in 2021 and Analyzing the Reasons as Well as Learning How to Check on Customers’ Current Interests

Jan 10, 2022
If you Google ‘Thailand’, the top Google Trend searches in 2022 in the restaurant category reveals nine interesting restaurant names, including nationally and provincially renowned restaurants, low-priced restaurants with a million reviews and old restaurants that are making a comeback. Today, MHA invites you to analyze the factors, outstanding points and secrets to success that make these nine restaurants the top searches on Google.

First Let’s Get to Know the Nine Restaurants

messageImage_1641462014811.jpg 1.48 MB

1. Rim Khuean Samut Songkhram


is a famous seafood restaurant in Mae Klong District. The atmosphere is open and spacious. Their outstanding point is fresh seafood and their signature dish is volcano steamed eggs. The soft, fluffy steamed eggs are served with fresh shrimp in a hot pot. They also offer fresh seafood such as pickled crab eggs, crab egg chili paste, horseshoe crab egg salad, spicy razor shell stir fry, etc. Rim Khuean Restaurant isn’t too far from Bangkok and so sees a lot of business. It’s a place people stop by when travelling to Ampawa, Cha-am, Hua Hin and Prachuab. The restaurant has received reviews from many customers and influencers in social media such as Mom Tanaddak, “Ryun” from the RYUNTIME
Rim Khuean Restaurant’s page: Rim Khuean-Original
2. Nam Phrik Nittaya 
offers great tasting chili paste. They’ve been with us for over half a century. They’re located in the Bang Lamphu area. Nam Phrik Nittaya offers both ready-to-eat chili paste such as fried shrimp chili paste, grilled catfish chili paste, ‘narok’ chili paste, dried shrimp chili paste, etc., and chili paste for cooking such as massaman chili paste, kaeng tai pla chili paste, kaeng som chili paste, etc. The chili paste here uses fresh ingredients that give unique flavors. That’s why they have so many old and new customers.
 
Nam Phrik Nittaya’s page: Nam Phrik Nittaya
is a southern-style restaurant in Pathum Thani. It’s next to a big road, but close to nature. The entrance is a long walking bridge over rice fields as far as the eye can see and surrounded by toddy palm trees. The restaurant is decorated with bamboo arches and tables. There’s a large bamboo gazebo for distributing food. It’s a can’t-miss picture-worthy restaurant because, although they’ve received up to a million reviews, their food only costs tens of baht, which is very cheap considering the modern country-style atmosphere. Their signature dishes include sah-taw and kapi pork stir-fry, sah-taw khua kling and southern-style stewed pork.
 
Pinto Na Mi Tan’s page: Pinto Na Mi Tan
is a well-known restaurant among seafood lovers and people who travel to Pattaya often. Pu Pen is one of Googles top searches with the keyword ‘good restaurants in Pattaya’. Their outstanding point is freshness because they buy their ingredients, such as blue crabs, sea crabs, spiny lobsters, flathead lobsters, seabass, etc., directly from fishermen so that customers can choose them fresh and alive before cooking. The food here is cook to order so freshness is guaranteed. Food is served with the restaurant’s own signature seafood dips.
 
Pu Pen Restaurant’s Page: Pu Pen SEAFOOD PATTAYA
is a legendary Michelin Star restaurant in Thailand located on Maha Chai Road at the Samran Rat Intersection in a neighborhood called ‘Pratu Phi’. Although Je Fai’s is in the city, the ingredients they provide customers are fresh as if they’re by the seaside. Recommended dishes include crab omelet that uses fresh colossal crab meat wrapped in golden non-greasy omelet, curry crab stir-fry with liberal amounts of crab meat and large shrimp and garlic stir fry, etc. Regular people may think this restaurant’s a little pricy, but compared to the good quality ingredients and the amount they give, it’s worth it. That’s why they have a long line of customers every day. Reservations need to be made months in advance. More importantly, every plate served to customers is made by Je Fai herself and a charcoal stove is still used for cooking.
 
Je Fai’s page: Je Fai’s Pratu Phi
is a homey homemade steak restaurant with excellent flavors and quality ingredients meticulously selected by the restaurant and served on full plates. Recommended dishes include beef steak, pork chop steak and smoked ham steak. There are also flavorful appetizers such as mushroom soup, baked spinach and cheese and mashed potatoes. The restaurant’s deliciousness, quality ingredients and uniqueness are guaranteed by regular customers.
 
Pho Phueng Tham Rang’s page: Pho Phueng Tham Rang Steak
is famous for its 499- and 699-baht seafood buffet that you can eat for three hours, which is hard to find at this price. With good flavors and freshness, there are several dishes to choose from, including seafood tom yam noodles, seabass fried with fish sauce, grilled river shrimp, pizza, salmon salad and many desserts. Most importantly, the grilled shrimp buffet is all-you-can-eat, catering especially to buffet food lovers.
 
Pa Bunlom Buffet 499’s page: Pa Bunlom Buffet 499
is a provincially famous seafood restaurant with three branches, namely, the ‘Como Khao Chichan’ branch with a lakeside atmosphere and mountain view that makes you feel like you were in Italy, the ‘Siracha’ branch which is the original seaside branch, and the ‘Bang Lamung (Na Kluea)’ branch which is highly popular in Pattaya. There are up to a hundred seafood dishes offered including fish, squid, shrimp, tom yam, seafood salad and many desserts. (We recommend the toddy palm pandan cake.)
 
is a famous Thai restaurant in Phuket with originally recipe dishes as their signature dishes, including southern-style pork stew, kaeng pu bai chaphlu, etc. Most importantly, the restaurant received Michelin’s Bib Gourmand award for four consecutive years, guaranteeing good quality food with accessible prices. They’ve also received guarantees through excellent customer reviews and were also selected as a Wongnai’s User’s Choice restaurant.
 

Summarizing the reasons that these nine restaurants are the top searches in the past year:
 
1. The truly famous, good and guaranteed among these are Je Fai’s with one Michelin Star and which was made famous again after being featured in Netflix’s Street Food Asia documentary, and One Chun Café n’ Restaurant with Michelins’ Bib Gourmand award and status as a Wongnai’s User’s Choice restaurant, making it even more known. If you want to be on the map, you need to pay attention to your service quality and food flavors. Then, you can figure out how to make customers spread the word about other aspects of your restaurant.
2. Find food hubs and tourist attractions. After considering several restaurants, you’ll find that they are located at tourist attractions such as Samut Songkhram, Pattaya and Siracha or are stops on the way to tourist attractions. In addition, in the past year, there were periods when the government relaxed the restrictions, allowing people to cross provinces. As a result, several restaurants attracted more interest. In general, tourists search for information on where to go, eat and sleep and what stands out. Therefore, if you’re located at a tourist attraction and use the momentum to create content or offer good promotions, you, too, have a chance to be famous and earn money.
3. Unique flavors and famous dishes you can’t miss. Almost every restaurant on the list has what you call a signature ‘can’t miss’ dish that you need to try at least once. If you mention these restaurants, these dishes are the first ones you think of or vice versa, for example, Je Fai’s crab omelet, Rim Khuean’s volcano steamed egg, One Chun’s kaeng pu bai chaphlu, Nittaya’s original chili pastes, etc. Some of their signature dishes are pricy, but they’re worth the amount and quality. For example, Je Fai’s crab omelet is pricy, but contains so much crab meat that customers can accept it and keep ordering it. So, if you’re confident in your signature dish, you need to use it as your selling point and make it known among the netizens.
shutterstock_1873406731 (1).jpg 993.17 KB

4. You Need a Unique Signature That Sets You Apart - Among these restaurants, you’ll see some interesting uniqueness such as Pinto Na Mi Tan’s view of rice fields and toddy palms and modern nature-style decorations which they use as their selling point, or Mum Aroi Como’s unique lakeside and Chichan Mountain view.
5. Plenty of Reviews - Many restaurants have countless followers and reviewers. Among these are reviews from regular customers and professional reviewers. Clip reviews are even more interesting and the more reviews you have, the better known you’ll be. Other than Facebook reviews, don’t forget restaurant review sites such as Wongnai, Chillpainai, Ryoiireview, etc., which influence people’s decision to visit restaurants. In addition, these sites are among the top suggestions when customers google restaurant names. Another observation is reviews on other media such as TV shows, news websites and web portals that influence your chance of getting known and attracting customers and making them click on the link to your restaurant’s page. Examples of these websites include TrueID, MGRonline, etc.
6. Curiosity Caused by Drama - The reason some of these restaurants get so many searches is because of drama caused by some conflict or misunderstanding between a customer and the owner, resulting in a widespread debate on social media until it is televised by a news agency and causing people to search for the restaurant involved in the drama so many times that it’s a top search in the past year. However, it’s a good thing if the restaurant can maintain its own uniqueness and service quality and resolve the misunderstanding simultaneously. In any case, we don’t recommend causing drama to make your restaurant famous because it’s very difficult to control. If any mistakes are made, the cons outweigh the pros.
7. Emphasize Your Cheap Prices and Worthwhileness - Whatever happens, Thai people emphasize on worthwhileness. The better your buffet is priced and the more customers can eat, the more people will talk about you, making people want to try your restaurant and bring their friends or family.

Last, But Not Least…
If you’re a restaurant that wants to learn how to search for information on Google Trends to create content that suits current trends or if you want to know what customers are currently interested in so you can cater to them, try using Google Trends by visiting https://trends.google.co.th/
trend.png 91.33 KB
Then, scroll down to the ‘Rising’ searches, you’ll find out what people in the country are interested in right now. You can use this to create content by adapting it to make it close to your restaurant.
มาแรง.png 28.54 KB

หรือ ลองพิมพ์ keyword ลงไปในช่อง ป้อนข้อความหรือหัวข้อค้นหา ยกตัวอย่างเช่น “ร้านอาหาร” เราจะพบว่า ระดับความสนใจ คำว่าร้านอาหารในช่วงนี้มีมากแค่ไหน แล้วจังหวัดไหนที่ค้นหามากที่สุด 
Otherwise, try typing keywords into the ‘Enter a search term or a topic’ space such as ‘restaurants’ and you’ll see the interest level, how many ‘restaurant’ searches there are at the time and which provinces are the most searched.
If you scroll down more, you’ll find the ‘Related topics’ and ‘Related queries’ sections. In these sections, you can also use subjects that are related to you or ‘Breakout’ trends to create your content.
Explore more topics
ร้านอาหารGoogle Trends

Keep reading

Get inspired by content for restaurants.

View All Articles
What categories interest you?